Director, Content Strategy

Strategy · Atlanta, Georgia
Department Strategy
Employment Type Full-Time
Minimum Experience Senior Manager/Supervisor

Dagger's strategy team is a close-knit group of deeply driven, passionate, and innovative thinkers, makers, and doers. We’re looking for another stellar addition to our team to help us craft and cultivate ideas that will strengthen our client offerings, win more awards, and help us achieve our goal as the most compelling agency Atlanta has ever seen.

 

The Team

Dagger’s strategy department consists of strategists across brand, content, and data, who work closely alongside our media arm. The team is adept at defining the right message within the right channels with the right multipliers for maximum impact.


The Role

As the Director, Content Strategy, you’re responsible for deriving strong consumer insights, defining strategic approaches, and stewarding the execution of strategies on behalf of clients, with a high degree of ownership at the client level. You are, first and foremost, a practitioner for clients, owning work as well as guiding junior team members. Your remaining time will be split between mentorship, thought leadership, and new business.

 

You are accountable for:

  • Conducting brand, competitive, and market audits/research to identify insights, white space, and strategic content opportunities for brands
  • Stewarding and developing integrated content and channel strategies across above the line and below the line mediums
  • Developing content briefs that inspire and support creative concepting and assets
  • Guiding and partnering with media team members to develop learning agendas and impactful media plans that meet client objectives
  • Bringing forth content ideas and brainstorming alongside creative to help steward strategies through to execution
  • Using data to strengthen strategic recommendations, which includes thinking out of the box as to how data could be used to rally recommendation support
  • Collaborating with brand strategy on messaging frameworks and communication plans
  • Consulting on the assessment of content performance, in close collaboration with data strategists, to make data-driven optimization recommendations
  • Staying current on evolving channel platforms and trends and implications for client strategies and creative thinking
  • Being plugged into culture and up on trends, with an understanding of how to translate cultural conversations into branded content that drives earned media
  • Architecting, scoping and estimating content strategy approaches
  • Contributing strategic recommendations for new business pitches 
  • Contributing thought leadership and ideas for up-leveling and up-selling client work, including formal agency POVs and external thought leadership 

 

You are capable of:

  • Applying strategic principles across industries/sectors; pharmaceutical and HCP experience preferred
  • Reviewing work for junior team members as the final reviewer ahead of client delivery
  • Understanding paid media and where owned/earned intersect with paid
  • Balancing big-picture ideas with digging in to bring those ideas to life tactically
  • Developing new constructs that visually present strategic concepts within easy-to-understand frameworks
  • Leading client meetings/presentations with Director/ VP leaders in an organization, with a degree of gravitas and an ability to manage the room 
  • Defending strategic recommendations with a high degree of rigor and professionalism
  • Understanding, anticipating, and navigating (potential) client landmines 
  • Being the voice of clarity on direction to proceed when the team is stuck
  • Applying high attention to detail while juggling multiple priorities at once
  • Forging strong interpersonal relationships – both internal and with Director level clients
  • Coaching (and challenging) junior team members to propel their career growth
  • Collaborating inside and outside of your department to produce work of exceptional quality while simultaneously cross-educating the agency
  • Infusing and prioritizing new ideas for process improvements 
  • Thinking entrepreneurially and problem-solving when faced with firsts or challenges
  • Excellent written and oral communication skills, both to clients and internally


Benefits

Join an award-winning team, named one of Ad Age’s 2021 Best Places to Work, the recipient of a 2020 Ad Age Small Agency of the Year Award (Silver, Southeast), and consecutively listed in Adweek’s 100 fastest-growing agencies (2019, 2020).

  • Paid Parental and Adoption/Caregiver Leave
  • Continuing Education stipend
  • On-site cafe with barista on staff in addition to complimentary snacks and beverages
  • Dog-friendly office in Old Fourth Ward with direct access to the BeltLine
  • Company-wide social events like Happy Hours, retreats, and more! (We're remote for now, but keeping the human connection alive with socially-distanced team events.)
  • Wellness Fridays


Who We Are

Dagger is a full-service creative agency leading the way in Atlanta. Driving clients’ business outcomes with a nimble, media-company mindset, we innovate new ways to capture attention by distributing valuable content across media. Butter.ATL, Dagger’s in-house media company (a 2020 Webby Award honoree), is Atlanta’s definitive culture channel and a sought-after stage for the city’s cultural icons. Equipped with in-house content production capabilities, Dagger offers brand and content strategy, storytelling, campaign thinking, media connections, and more. 

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  • Location
    Atlanta, Georgia
  • Department
    Strategy
  • Employment Type
    Full-Time
  • Minimum Experience
    Senior Manager/Supervisor