Dagger is a close-knit company of deeply driven, passionate, and innovative thinkers, makers and doers. We’re looking for another stellar addition to our team to help us craft and cultivate ideas that will strengthen our client offerings, win more awards, and help us achieve our goal as the most compelling agency Atlanta has ever seen.
Dagger’s strategy and insights department expertly steers clients through the convergence of research, analytics, planning and experience. The team is comprised of researchers, strategists and analysts, who work closely alongside our media arm, and is adept at defining the right message within the right channels with the right multipliers for maximum impact.
The Senior Director of Strategy & Insights will lead a team responsible for deriving strong consumer insights, defining strategic approaches, stewarding execution of strategies on behalf of clients, and optimizing campaigns based upon performance insights. Reporting directly into the CXO, this role will interface regularly with Dagger leadership, with time split against practitioning for key clients, business development, team mentorship, and thought leadership.
You are accountable for:
Stewarding the vision for the strategy team and growth opportunities to build the team
Operationalizing and systematizing team processes to ensure consistently strong outputs
Identifying, onboarding and ensuring the best use of strategic tools to equip the team
Providing leadership and oversight for all strategy efforts, including but not limited to research, brand strategy, content strategy, influencer strategy, and analytics
Developing meaningful and productive senior client relationships to ensure strategic recommendations exceed expectations
Assessing market and competitive landscapes to identify insights and white space opportunities for brands
Developing and reviewing briefing documents that inspire and support creative and media decisions
Developing and presenting integrated strategic recommendations, with an emphasis on brand and content recommendations across social media, websites, email, influencers, traditional media and more
Using data to strengthen strategic recommendations, which includes a proficiency up-leveling the interpretation of qualitative and quantitative data
Elevating Dagger’s perception as a thought leader with distinctive perspectives on the industry and culture
Stewarding (proactive) thought leadership and ideas for up-leveling client work, including development of formal agency POVs
Continually looking outside of the 'client ask' for growth opportunities tied to insights and data
Leading strategic recommendations for new business pitches in accelerated timeframes with little background information
Attending live pitch presentations and acting as an authority within the opportunity
You are capable of:
Applying strategic principles across industries / sectors within B2B and B2C verticals
Demonstrating a high fluency in how owned / earned / paid media intersect
Balancing big-picture ideas with digging in to bring those ideas to life tactically
Developing new constructs which visually present strategic concepts within easy-to-understand frameworks
Leading client meetings / presentations with VP & C-level leaders in an organization
Defending strategic recommendations with a high degree of rigor and professionalism
Demonstrating sound judgment and discretion for conflict resolution
Applying a high attention to detail while juggling multiple priorities at once
Coaching (and challenging) junior team members to propel their career growth
Developing strong interdepartmental working relationships that move ideas from theory to reality
Cross-educating the agency on macro cultural trends and burgeoning areas of strategy
Thinking entrepreneurially and contributing positively to Dagger’s culture
Excellent written and oral communication skills, both to clients and internally
Join a close-knit, award winning team, recently named to Inc. 5000's List of the Nation's Fastest Growing Companies and listed in Atlanta Business Chronicle's Best Places To Work.
Paid Parental and Adoption/Caregiver Leave
Continuing Education stipend
On-site cafe with barista on staff in addition to complimentary snacks and beverages
Dog-friendly office in Old Fourth Ward with direct access to the BeltLine
Company wide social events (Happy Hours and more!)
Who We Are
Built after the era of mobile and social proliferation, Dagger is a strategic content agency designed to lead brands within today’s fast-moving, consumer-driven marketplace. We believe that to prosper, brands must behave more like media companies — innovating new ways to capture people’s attention by distributing culturally relevant content across all forms of media.