Heart of The Role
You take an entrepreneurial and ambitious approach to generating awareness of the Dagger and Butter brands. Dagger has a plethora of positive stories waiting to be told through a variety of media. You are the collector, the gatekeeper and the amplifier of these stories. You self start daily to keep a perpetual pulse of Dagger brand communications in the world.
3-4 Questions You Should Be Asking Yourself Daily (To Meet Expectations)
Am I giving the CEO, CXO and creative heads enough visibility so they can be valuable in helping me reach Dagger’s goals?
How can Dagger show up differently? What things can I doing today that would garner attention in unexpected ways?
If this was my company, what would I do today to promote it that I’m not doing now?
Key Things You Need to Do To Win in This Role
You are a treasure trove of the latest industry knowledge and a teacher to the broader team through slack, the Dagger Informant and all-hands scenarios.
You build honest relationships with media influencers, journalists, conference leads, etc. and are looking to network with the creme of the crop. These people will ultimately be Dagger ambassadors and help amplify the brand. Shoot for 4-6 external meetings each week (phone or live).
Dagger Instagram & LinkedIn. You are constantly looking to position Dagger in a modern light through its core social media channels. You have a well of content at your fingertips looking for ways to originate, curate and reprise content. Engagement is your north star.
Dagger.agency Blog. You lead the curation of our blog so there is a frequent pulse of fresh content coming from a wide range of internal writers. You want our posts to be original and our thinking to be bleeding edge. You recognize this because you are constantly immersed in the latest pubs yourself.
Dagger.agency hero imagery. You manage the home page hero/carousel on dagger.agency. You work with creative leads to ensure our homepage is updates, fresh and stunning imagery.
Internal comms. You curate and manage a weekly internal newsletter with the intent for people to share. Also, you “grab the mic” internally in all-hands situation to keep the energy positive around what we are doing in the world.
You build tight relationships and have regular communication with heads of Butter, BLT, Creative and Strategy to extract and formulate angles for industry pub pitches, Dagger blog, social media posts, Dagger Informant etc.
You templatize, evolve and present a semi-monthly read out to leadership (2x/month). This could be a rolling 30/90/365, SWOT format or any agreed upon template. The goal is to provide ultimate visibility of our comms strategy and solicit feedback/advice, as necessary.
You collaborate with and pitch speaking opportunities on behalf of Dagger’s CEO, CXO, Exec Director of Butter and Head of People & Culture.
Fast Company, AdAge or AdWeek by 2020. Let’s think big. You are scheming for Dagger/Butter to be featured in one of those. In the short term, you are striving for Dagger to get featured in a 3rd party publication monthly. You can do this in a multitude of ways: featuring thought leadership, applying for and winning awards, featuring agency wins/hires/changes, etc.
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